Bella Bars: low sugar protein bar

Paging Mark Cuban to invest in a Dallas entrepreneur

I’m always impressed by people who create their own food products. I had a chance to sample Bella Bars at a local Dallas fitness studio.

I’m not 100% sure which flavor I tasted, but I think it was the mint chocolate chip. The texture was unexpected since the bar resembled a soft cookie. Granola bars are typically on the harder to chew end. It tastes good, but you can taste the sugar alcohol. It is on the pricier side at $38 for 12 bars, which comes to $3 a bar. They are also sold at The Juice Bar, a local Dallas juice shop.

The packaging is simple and calls out the important things that you need to know like 10g of protein, 1g of sugar, and keto. I’m not the biggest fan of the flavor image at the bottom, but it’s still a clean aesthetic. They call out key competitors like RX Bar, Luna, Kind, and Larabar on the website. Their use of sugar alcohols helps with the 1g of sugar claim, but it’s key to note that Kind, RX Bar, Luna, and Larabar don’t use sugar alcohols and the sugar content in their bars are natural either from real sugar or fruit like dates.

They are a small growing brand with under 1k Instagram followers. The founder was diagnosed with gestational diabetes during pregnancy, so she created Bella Bars (named after her daughter) to have a low sugar option.

This is a tough market to break into, so sampling and raising awareness is key. Using fitness studios and local shops is a good start, but this needs more exposure at farmer’s markets and other bigger fitness events like a 5k or large yoga event. Maybe Mark Cuban will sample one of these and invest in a local entrpreneuer.